If you can say it, you can write it!

Writing can be difficult, writing can be easy.

If that sounded a bit like the iconic opening of "A Tale of Two Cities," that's where the ambivalence ends. Because there's NO REASON why you can't write with ease -- if you follow some basic guidelines.

This blog will share those guidelines along the journey you've chosen to take with me. But first, let me share one or two mantras or mottos I live by as a professional writer.

First and foremost is the cornerstone of my philosophy of and approach to basic non-fiction writing. And it's simply this:

NO ONE COMPLAINS THAT A PIECE OF WRITING IS 'TOO CLEAR'!

Clarity! That's the key. That's the goal. And that's the strategy. Clarity wins the day every time. No one, as I say, ever complains about a piece of writing being "too clear." You probably can't have too much money, or too much sex (I don't think), and your writing also can't suffer from being too clear.

Now, how you achieve clarity in your writing is another matter. And that's what this blog is all about.

In forthcoming posts, I'll talk about ways you can easily learn to basically write like you speak. In other words, writing that's natural and conversational. You're not trying to impress, but rather to express: simply, naturally, conversationally, clearly.

Thanks for coming along for the ride. I think you'll be glad you did!