Resist 'Big' Words!

For whatever reason, some people believe they need to use "big, fancy" words to impress people.

They'd be wrong.

In fact, more often than not the use of such words does the opposite: it turns people off. Why? Because they don't understand what you mean. And you should always, always, always write so people understand what you mean.

Simplicity and clarity win the day every time.

Why say "inclement" if you mean rainy? Why say "utilize" over "use"? Why say "domicile" when you mean a gosh darn house!

Resist big words. Keep things simple. Make things understandable. Write to express, not to "impress." You'll thank me for it in the morning.